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The 24 Hours of Le Mans
For Reeds Jewelers, a name synonymous with elegance and sophistication, this collaboration with Rolex signifies a shared commitment to uncompromising quality and innovation. Established in 1946, Reeds Jewelers has built a legacy of trust and luxury, offering exquisite jewelry and timepieces that stand the test of time.
As the world watches in awe during the 24 Hours of Le Mans, this partnership shines as a beacon of excellence, showcasing the seamless blend of heritage and innovation that defines both companies.
Join us on this journey as we delve deeper into the essence of the 24 Hours of Le Mans, and celebrate the enduring legacy of Reeds Jewelers. and honor the relentless pursuit of excellence and the timeless elegance that defines this remarkable partnership.
The 92nd edition of the 24 Hours of Le Mans, a race that celebrates endurance and motor sport excellence, takes places on 15 and 16 June 2024. Rolex has been the Official Timepiece of this legendary event since 2001.
Published on June 24, 2024
Long and proud history of epic racing
Created in 1923, the 24 Hours of Le Mans is the oldest and one of the most prestigious car races in the world. A stern test of the reliability of the machines as well as the physical and mental stamina of the drivers, Le Mans attracts some of the greatest names in motor sport. On the 13.6-kilometre (8.4 miles) Circuit de la Sarthe in north-west France, some 62 cars, each with teams of three drivers, race against each other, divided into two Prototype and one GT Class. The winning team is the one which covers the greatest distance in 24 hours, some 5,300 kilometres (3,293 miles). Rolex has been the Official Timepiece of the race since 2001.
Continuous innovation over the decades
Since its inaugural edition, the mythical event has been an ideal testing ground for the many advances in motor sport technologies. The trialling of a new road surface in 1922 (still viable today), improvements to safety, engines and aerodynamics, as well as, since 2022, the requirement for all cars to run on 100 per cent renewable biofuel, are among the notable developments marking a century of progress supported by this legendary endurance race. New automotive manufacturers contesting the top class in 2024 include Alpine, BMW and Lamborghini, emphasizes the importance and relevance of the event for the car industry.
Tom Kristensen: ‘Mr Le Mans’
Tom Kristensen has well and truly earned his nickname. The most successful driver in the legendary race’s history, he won it a record nine times, starting with his debut in 1997. A Rolex Testimonee since 2010, the Danish racing driver was FIA World Endurance champion in 2013. “You carry a win at Le Mans with you forever. I feel proud and humble reflecting on the race’s legacy and Rolex’s involvement with motor sport. Together they are the perfect combination; both striving for excellence through persistence, technical innovation and human endeavour.”
The Cosmograph Daytona: a singular prize
The winners of the top class of the 24 Hours of Le Mans receive an Oyster Perpetual Cosmograph Daytona, specially engraved for the occasion. A legendary watch whose characteristic design has become iconic, the Cosmograph Daytona is emblematic of Rolex’s expertise. Equipped with a movement entirely designed and produced by the Rolex manufacture, it stands out by virtue of its chronometric precision as well as its unfailing reliability.
As the 24 Hours of Le Mans approaches, the partnership between Reeds Jewelers and Rolex stands as a testament to the shared values of precision, endurance, and excellence. Together, we embody a legacy of craftsmanship and innovation that continues to inspire enthusiasts and aficionados alike. Whether on the track or on the wrist, our commitment to quality resonates with each passing second. As we eagerly anticipate the thrills and triumphs of this legendary race, let us reflect on the enduring partnership between Reeds Jewelers and Rolex—a partnership rooted in passion, performance, and the pursuit of perfection.
Visit our Reeds Jewelers store today to explore these exceptional timepieces firsthand and consult with our watch experts to find the perfect match for you.
