This is a demo store. No orders will be fulfilled.
Rolex 1908 39 mm, platinum, polished finish
52506
39 mm, platinum, polished finish
Waterproof to 50 metres / 165 feet
Domed and fluted
Ice blue, rice-grain motif
Leather strap
Perpetual, mechanical, self-winding
7140, Manufacture Rolex
Approximately 66 hours
Superlative Chronometer (COSC + Rolex certification after casing)
Download Brochure
Ice-Blue Dial
The ice blue dial features a guilloche rice-grain motif. This rosette-like design is distinctive for its three-dimensional, repeating geometric pattern that extends across the surface of the dial starting from the small seconds counter at 6 o’clock. The minute track around the dial is flanked by a finely crimped guilloche-work border. With the introduction of a dial created via guillochage, or engine turning – a technique that uses a graver to sculpt a pattern into a surface – Rolex is pursuing the course it has set for the Perpetual collection as a tribute to the classic art of watchmaking infused with the brand’s know-how and creativity. This exclusive dial bears the same Arabic numerals 3, 9 and 12, the same faceted hour markers and the same hands as that of the 18 ct gold versions. This exclusive dial colour can be found only on the Day-Date, the Cosmograph Daytona and the Perpetual 1908.
Domed and fluted bezel
This elegant and understated watch features a slim case crowned with a bezel that is part domed and part finely fluted – the lower part being given an elegant fluting and the upper part domed.
Platinum
Rare and precious, platinum is striking for its silvery whiteness and vibrant luminosity. It is among the densest and heaviest metals in the world, distinguished by unique chemical and physical properties such as exceptional corrosion resistance. Paradoxically, it is also soft, elastic and highly malleable, which makes machining and polishing especially difficult, demanding an extremely high degree of skill. Rolex always uses 950 platinum, an alloy consisting of 950‰ (thousandths) platinum, painstakingly crafted in-house by the fine metalworkers at Rolex. The noblest of metals for the finest of watches.
Model availability
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers. REEDS Jewelers is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.